What’s the deal with restaurant menus? You pick up a menu, and suddenly you’re reading a novel....
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Greeting cards. You walk into the store, and it’s a sea of hyper-specific yet utterly generic sentiment....
The weather! What is it about the weather that makes it the universal conversation starter? ‘Nice day...
Online reviews. My goodness, the detail! You buy a toaster, right? It toasts bread. That’s the function....
You ever notice the bizarre dance we all do at airport security? It’s a highly choreographed ballet...
Streaks. Snapchat streaks, Instagram streaks, whatever-app streaks. What is this, a marathon? A bizarre digital endurance test?...
You ever call someone and get their voicemail, and it’s this whole production? ‘Hi, you’ve reached Jerry....
Reservations. What’s the deal with reservations? You call a place, ‘Can I get a table for two...
You go to the grocery store, you’re trying to save a little time, so you hit the...
You know, you check into a hotel, they hand you this plastic card. ‘Don’t put it near...