So, greeting cards. What’s the deal with greeting cards? You spend five minutes in the aisle, agonizing over the perfect sentiment. ‘Happy Birthday!’ ‘Thinking of You!’ Is anyone *really* thinking of me, or just… remembering it’s my birthday? Then you sign it, maybe add a little flourish, and it’s over. Two days later, it’s in the recycling bin. All that effort, all that profound emotional labor, just to convey a message that could easily be a text. ‘HBD!’ It’s efficient, it’s direct. But no, we’re stuck in this paper-and-ink charade. And for what? So someone can read a generic poem about friendship and then discard it? I mean, at least with a text, you can re-read it instantly. A card? You gotta find it first!
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