Online reviews. The whole thing. Someone buys a toaster, and they write a novel about it. ‘This toaster changed my life. The crispness! The evenness!’ Really? It’s a toaster! And then the one-star reviews. ‘The delivery guy looked at me funny.’ What does that have to do with the product? Or ‘It was fine, but I just didn’t *feel* it.’ You didn’t *feel* the toaster? Is it supposed to give you a warm hug? It’s not a therapist! It’s a rating system for things, not for your existential angst about bread! It’s an entire universe of people overthinking everything, for everyone else to overthink too.
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