Greeting cards. What are we doing here? Someone gets married, has a baby, whatever. You get a card. ‘Pass it around!’ they say. So you sign your name. ‘Best wishes, Jerry.’ What wishes? I don’t know them that well! Am I *personally* wishing them? I’m just putting my name on a list. It’s like a petition! ‘We, the undersigned, wish you… something.’ And then you put money in it. Now it’s a transaction! ‘Here’s a card, I signed it, here’s some cash. Don’t call me.’ Is that what we’re saying? It’s a passive-aggressive gift certificate!
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